Better performance starts when you learn what your data is telling you

You’re a sharp marketer. You stay current, you run campaigns, you track results. But making sense of your performance numbers — what they actually mean, what’s driving customer acquisition — that falls squarely on you, despite almost none of it being covered in your marketing courses.

That’s what I help marketers do.

I’m Glenn Schmelzle. Through keynotes, workshops, small-group sessions, analytics engagements, an online community, and my upcoming book “The Data-based Marketer”, I help early and mid-career marketers get fluent in the data behind customer acquisition — so the insights you surface actually move decisions, and leadership starts paying attention.

My bi-weekly email series chronicling the book's progress is called Inner Join. Subscribe to it for early access to the book, tools and live events.