The Data-based Marketer’s time has come

In past, marketers knew the basics of measuring success. But there’s more data here now, and it is held inside cloud platforms, accessed by coding languages. Your Excel formulas are no longer enough. Still, your success hinges on knowing how to immerse yourself in this data, squeezing out insights to optimize your campaigns. No wonder you’re stressed!

Glenn Schmelzle’s upcoming book, “The Data-based Marketer” is for you. It will help you learn how to ‘speak data’ so you can find out what it is telling you. After reading it, you’ll be better armed to harness data for making marketing decisions. It will give you the proper skills to be an even better marketer.